About Us

A clothing brand can empower creativity,
and the ability to be different in many aspects of life, but it is only as
healthy as the people that make up the community that it embodies and empowers.
As our clothing brand and store, RARECITY. embodies empowerment, the
celebration of self-encouragement, self-esteem, and the ability to be driven,
we aim to redefine fashion, as well as involvement of our brand as a platform
in the community to help build self-awareness, and confidence from inside and
outside the fashion, sports, and other industries.

Starting as a a home based small
business with nothing but a dream and an idea in Red Oak, TX, RARECITY., is a
fashion company and future store that is based on the principals of
empowerment, encouragement, family, and motivation. RARECITY. is more than just
a clothing brand, it is a movement that not only represents the culture, but
represents individuality and the ability to be “rare”.

Our future store will be a sanctuary for those to dare to be different, offering a curated selection of
clothing that embraces diversity, community, while embracing the will to always
strive for greater things. From statement pieces that boldly proclaim
uniqueness to inclusive sizing that ensures everyone feels represented, we are
committed to fostering a sense of belonging and confidence.  Through innovating designs, inclusive
marketing, and meaningful collaborations, we seek to redefine the fashion
industry by championing authenticity and empowerment.  RARECITY. has a strong focus on social
responsibility and sustainable practices, we aim to not only outfit our
customers but also inspire them to embrace their true selves and make positive
impact on the world every little step at a time. While we strive to build a
better community, not just with our involvement but our ability to be
innovative, we will strive for the empowerment of all people.